The opening creative in our promotion campaign for the Mumbai Racing Season read, “Forty Three Race Days to one exciting season!.” The prophesy has come true, as the mega racing season fittingly closes this week end with a host of activities, lending further credence to the belief that the RWITC is the best in what it does best~ in promoting racing as a carnival of sport and leisure on an unprecedented scale.
The final million, fittingly the Bennett Coleman- Procam Million, brings the curtains down on a season where a plethora of top quality racing was seen through the five months of action and where outstation raiders dominated the biggest prizes. Our biggest race days came alive with entertainment, festivals and celebrities though our focus was always on the thoroughbred- our real star!
The grand finale of the season has a fine mix of glamour, festivity, innovation and social ethos! The first ever association with Birdy’s brings to our turf the largest cake ever to be wheeled in under our AC tent- 150kg of sweet delight, to be sliced and distributed for charity. We expect over 150 under privileged kids, mostly associated with the well known NGO, Magic Bus, to partake in this unique event, where a kid’s fest with games, clowns, artists will provide the perfect backdrop! The RWITC has hosted stars, musicians, media giants and more, and this will be the first attempt at an exclusive family event, focused on children.
Yet another social endeavour will be our association with The Times of India initiative called Mumbai for Women, where a mega bike rally of women bikers will culminate at the race course on Saturday morning- our small way of supporting a unique CSR event which appropriately leads up to the kiddies fest and charity on Sunday.
Finally racing is mostly about glamour and style, notwithstanding the Club’s new focus on social causes. The season ending awards night, once again hosted by Tata Housing, will for the first time be held in the AC marquee- honouring performance over the full racing year 2012-13, the only Awards function of its kind in India! There will be music, entertainment and fashion, interspersed with the Awards ceremony- a fitting sign off to yet another very successful season- quite correctly the jewel of all the seasons in India.
